Microsoft Comes to Grocery Aisle With MediaCart Console

at Monday, January 14, 2008

AP

SEATTLE -- Microsoft Corp. is bringing digital advertising to the grocery cart.



The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line. Microsoft's acquisition of online advertising company aQuantive last year for $6 billion shored up the company's capacity to serve video ads onto



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